‘One-size-fits-all approach’ does not work for digital markets, says CCI Chairperson

Amid concerns about possible unfair business ways in the growing digital space, Competition Commission Chairperson Ashok Kumar Gupta has said that a “one-size-fits-all” approach does not work for digital markets and a nuanced assessment of cases based on facts is the need of the hour.

Competition Commission of India (CCI) has been closely watching digital markets and also came out with a detailed study on e-commerce space, among other initiatives.

Owing to their innate features such as network effects and data-driven complementarities, digital markets typically yield high concentration and are often “winner-take-all markets”, Gupta opined and acknowledged that concerns and implications of anti-competitive conduct get amplified in this context.