‘One more thing’ Apple loses legal battle with Swatch over iconic catchphrase

Swiss watchmaker Swatch defeated Apple in a legal battle where the iPhone-maker claimed that the watch company used the phrase “One More Thing” — which was regularly used by Steve Jobs in his key notes.

While launching a “film noir inspired” set of watches in Australia, Swatch did use the phrase but it said the line was picked up from an old detective TV serial “Columbo” in which the character often said “just one more thing”, 9To5Mac reported on Saturday.

Drian Richards, the hearing officer of the case, sided with Swatch and ordered Apple to pay the watchmaker’s legal fees.