ONDC to launch new incentive scheme on June 1, caps discounts at Rs 100

ONDC, the government-backed open e-commerce network, has revamped its incentive scheme for buyers and sellers, changing its strategy of using discounts to get customers.

The Open Network for Digital Commerce, in a notification issued to its partners, said a new structure called Incentive Scheme 2.0 will come into effect from June 1 to replace the one introduced on January 30 this year. The new scheme will continue for about a month to end on June 28, said the notification seen by ‘Business Standard’.

The new scheme caps the maximum discount at Rs 100 per order, compared to the earlier limit of Rs 125.