ONDC limits discounts to Rs 100 per order in new incentive scheme

The Open Network for Digital Commerce (ONDC) has brought changes in its incentive structure, placing caps on price discounts and a floor for the order value, according to a report in The Financial Express. The new incentive regime will come into effect on Thursday, June 1 and will continue til June 28.

ONDC offered incentives for facilitating the onboarding of new sellers onto the network as well as boosting transactions. The cap for maximum price incentive has been fixed at Rs 100 per order and it should not exceed 50 per cent of the order value, including shipping charges.