ONDC can’t scale up using discounts: CEO T Koshy

There has been a buzz around the government-backed open network for digital commerce (ONDC) waging a price war against Zomato and Swiggy.

ONDC, which has spent a few crores of rupees on discounts, believes the network cannot scale up on doles and they will be discontinued after a few months. ONDC MD & CEO T Koshy speaks to TOI about the growth strategy, big e-commerce firms joining the network.