On digital platforms, content is king

The advent of video streaming platforms such as Amazon Prime Video, Netflix and ZEE5, and their willingness to make long-term investments and create a varied (and bigger) catalogue promises to alter the country’s entertainment landscape.

The relentless focus on storytelling in these platforms seems to be having a ripple effect on mainstream cinema as well. With audiences having access to more quality content, many in the mainstream film industry say that storytellers, irrespective of the medium, will now be held to a much higher standard. In short, well-told stories are back in the limelight, pushing stars to the background.