Ola’s Khichdi Experiment adds a twist to the humble comfort food

It is healthy, simple and recommended by moms. Often labelled as ‘sick people’s food’, khichdi has been a part of our culture for centuries now.

The plain dal-and-rice combo is a comfort food for many Indians. It is so largely consumed across the country, with each region having its own version, that Ola Foods decided to shine a spotlight on the humble khichdi.

Khichdi Experiment (KE), a flagship brand of Ola Foods, the ride hailing app’s food business, was launched in mid-2019 and, within months, expanded across the country. The company now has around 40 kitchens across six cities, including Mumbai, Chennai and Delhi. The start-up has a dine-in restaurant in Bengaluru, and also has cloud kitchens to deliver food through Zomato and Swiggy.