Ola to focus more on own private label food brands through cloud kitchens

Ride-hailing firm Ola said that it is not suspending its food delivery business Foodpanda and is pivoting towards focussing on its own private label brands through its cloud kitchens. A ‘cloud kitchen’ is one that does not offer dine-in facility and accepts food orders only through an online ordering system.

The Mint newspaper on Wednesday, quoting sources, said that Ola had suspended the company’s food delivery business Foodpanda, laid off about 40 mid- to entry-level employees and terminated the contracts of most of its 1,500 food delivery executives.

“Ola is not suspending its food delivery services. This is more of a pivot towards focussing on its own private label food brands,” said a source at Ola, who did not wish to be quoted.