Nykaa to acquire social commerce startup LBB to push discovery shopping

Beauty etailer Nykaa said it has received approval from its board to acquire Little Black Book (LBB), a lifestyle discovery platform, as the Mumbai-based company looks to bolster discovery-led retail. Nykaa said LBB’s content-first approach focussing on fashion, home and beauty categories aligns well its strategy.

The Falguni Nayar-led Nykaa closed a set of strategic investments in Earth Rhythm, Nudge Wellness and Kica Active, earlier this year. Backed by Blume Ventures, Chiratae Ventures, among others, LLB had raised around $8 million since it was founded in 2012 as a lifestyle blog by Suchita Salwan and Dhruv Mathur.