Now, you can watch exclusive short clips of ICC matches on Facebook

Facebook has signed a four-year deal with the International Cricket Council (ICC) as its exclusive digital content rights partner for short clips in India, Pakistan, Bangladesh, Nepal, and Sri Lanka. The deal also includes match recaps, in-play key moments, other match and feature content, and post-match recaps for the rest of the world until 2023. It marks a win for Facebook, which has been looking at sports as its significant growth area.

It gives Facebook exclusive clip rights for ICC events, including the 2023 World Cup in India, in the Indian subcontinent, and non-exclusive for the rest of the world. “With Facebook, Instagram and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve sports fans, as well as bring in an entirely new generation of fans.