Now cable operators offer respite to consumers, no additional NCF for 50 channels

MUMBAI: As top broadcasters have reduced the a la carte price of their popular Hindi and regional entertainment channels during the festive season, the All India Digital Cable Federation (AIDCF), apex body of the multi-system operators (MSOs) said Thursday that all its members will also offer a discount on the network capacity fee (NCF) during the festival season.

AIDCF members like DEN NetworksNSE 0.10 %, Hathway CableNSE -3.67 % & Datacom, Siti Networks and IndusInd Media, together control about 75% of India’s digital cable TV homes.

The federation said that it welcomes festive promotion by broadcasters offering a discount on select a la carte channels and hopes that such promotional schemes from broadcasters will continue.