Nothing Phone 2a review: Just looking like a wow bhai!

Nothing has launched something. Nothing big, still flashy. Called Phone 2a, this new smartphone marks the London-based startup’s first major entry into India’s mass market, one that is notorious for driving volumes, helping brands make money (unless you’re the big Apple, you’ve got to get your hands dirty!).

Carl Pei, the “legendary” marketing maverick behind Nothing, has made it abundantly clear that he’s not running a charity. The man is here to sell smartphones, bhai, and so, the Phone 2a was inevitable. And all the things that have led to it, right from the onboarding of Bollywood actor Ranveer Singh to hosting its first-ever in-person global launch event in India, speak of how important it is for Nothing, as a brand and as a company.