Nothing launches its first product, the aggressively priced Ear (1) earbuds with one-of-its-kind transparent design

Carl Pei’s new consumer tech brand Nothing has officially launched its first product, the Ear (1) truly wireless earbuds. As expected, the product is launching in India at the same time (as global markets) reiterating Nothing’s commitment to this market. The Ear (1)s will also go on sale in India at the same time, likewise, which is to say you can buy them starting August 17. Priced at Rs 5,999, India will be one of the most affordable markets to get the Ear (1) earbuds. Nothing has tied-up with Walmart-owned Flipkart for distribution and after-sales support.

Nothing is eyeing the AirPods audience with the Ear (1)s banking heavily on both form and function – and aggressive pricing – to make a selling. Their biggest selling point will be their “transparent” design scheme. Pei calls it “a breath of fresh air in a cluttered and indifferent market,” going on to highlight Nothing’s bigger, more ambitious plans which is to build a “connected digital world” through a myriad of devices. Those plans remain a mystery for now, but it goes without saying, the Ear (1)s will set the tone for that future.