Note for companies: Customers don’t mind sharing personal data in exchange for these two offers

As many as 77 per cent of Indian consumers in a recent survey believe that organisations collect too much data about them and 74 per cent were against the use of technology tools to assess their buying patterns. A survey conducted by Verint Systems across 18 countries and 34,000 consumers highlighted how an ‘always on’ era has led to an explosion of unstructured data from digital channels of customer engagement.

In India, more than 2000 consumers who have access to a digital platform took part in the research to reveal their assessment on issues like how customers perceive data privacy, their readiness to accept data breach, and use of technology to analyse customers’ buying patterns, a Verint statement said.