Non essential e-commerce in the red even in green & orange zones

BENGALURU: Ecommerce leaders including Amazon and Flipkart have been able to recover only one-fifth of their pre-Covid-19 demand even after they opened up sales of non-essentials across smaller towns and cities which fall under the Green and Orange zones, as per analysts and industry insiders.

These companies said initial orders have come in for electronics, phones, kitchen appliances, even as they await the opening up of business in high-demand areas which fall under the Red zone.

As per estimates by Forrester Research, regions in Green and Orange zones accounted for 30-35% sales of ecommerce firms prior to the lockdown.

This is also because offline stores have opened and they had faced several headwinds during the lockdown, including forced cashless payments, longer delivery timelines and limited selection.