Nokia partners Flipkart to launch smart TVs

Indian e-commerce giant, Flipkart, has announced that it has entered into a strategic relationship with Nokia that grants it the use of the Nokia brand for Smart TVs in India – a global first for the brand in the TV category. Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate manufacturing and distribution of the Nokia branded Smart TVs, while managing end-to-end go-to-market strategy. Flipkart will focus on domestic manufacturing and also on end-to-end sales of the Nokia branded Smart TVs to help create thousands of new jobs.

Commenting on the partnership, Adarsh Menon, senior V-P and head-private brands, electronics and furniture at Flipkart, said: “working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall, so we’re excited to start this journey with them to extend the brand into a fast-growing product segment. We are committed, as always, to bringing best of brands and technology together as we work towards welcoming the next 200 million consumers on our platform.”