Nokia more focused on affordable flagships: HMD Global’s Juho Sarvikas

Every smartphone company aspires to launch at least one flagship a year, primarily because of the hype it generates for the brand. But it appears that HMD Global, the company behind Nokia-branded phones, is staying away from this tried and tested formula. Instead, the company wants to be “selective” with its flagship lineup.

“What we have done is a very focused proposition for your fans,” HMD Global’s chief product officer Juho Sarvikas told indianexpress.com over a call from San Diego. “Of course, we know that our fans would very much appreciate our annual flagship and that’s something I’m sure will be a part of our story as we continue to grow.”