Noel Tata-led Trent charts expansion plan riding private label-only model

Mumbai: Noel Tata-led chain Trent, which owns Westside, Zudio and Star Bazaar, has built a business model around selling private labels (owned brands), and its chief executive believes there is no reason just yet to deviate from this pronouncedly singular script for the Tata Group retailing business.

“We have growing conviction in our model. The Trent playbook works. Many of these choices and disciplines are culturally anchored and that makes a difference,” Trent CEO P Venkatesalu told ET.