Nodwin Gaming and Airtel partnered to boost E-sports in India
- Bharti Airtel has partnered with Nodwin Gaming to further fuel the growth of E-sports in India.
- Given India’s large youth population and rapidly growing internet penetration, e-sports has the potential to become a large part of the country’s mainstream sporting culture. It is estimated that by 2021, online gaming will become a $1 bn plus market in India with over 620 mn gamers.
- The partnership has been kicked off with the launch of the Airtel India Esports Tour, which will have a national ranking and awarding system for Indian Esports players based on their year-long performance across top tournaments will be used as a base to create a points table for all participants.
- Airtel India Esports Tour will initially cover all Nodwin tournaments across gaming titles of PUBG Mobile, CS: GO, Clash of Clans, FIFA, etc. The coverage will extend to all iconic Nodwin tournaments such as the India Premiership by Nodwin, Dreamhack India, The Northeast Cup, KO Fight Nights, and PAN Fest. This will also cover NODWIN operated tournaments such as the PUBG Mobile Pro league in India.
- Post the culmination of the annual tour, the final leaderboard across games will be presented to recognize and reward the winners at an award show celebrating the key players in the ecosystem.
- The broadcast of the Airtel India Esports Tour will be available on Airtel’s digital platforms and help with taking this emerging format to newer audiences.
- Initially, the Airtel India Esports Tour will be seeded by Nodwin’s extensive tournament network but will aspire to be a platform where all tournaments will carry weightage independent of the organizer. The ecosystem will allow the flexibility of choice for players to play what they want and when they want.
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