No Netflix on Apple’s streaming service, says CEO Reed Hastings

Netflix Inc, the world’s dominant streaming service, will not make its TV shows and movies available through Apple Inc’s upcoming video offering, Netflix Chief Executive Reed Hastings said on Monday.

“We prefer to let our customers watch our content on our service,” Hastings told reporters at the company’s offices in Hollywood. “We have chosen not to integrate with their service.”

Apple is expected to unveil a television and video service at an event on March 25, a move that will amp up competition for Netflix and others that deliver entertainment programming online.