‘No flash sale ban, e-tailers need not worry’

The Union government on Tuesday said it was not looking to ban routine flash sales on e-commerce platforms popular with shoppers under proposed new rules.

vHowever, the proposed new rules do seek to clamp down on predatory and shady flash sale events that stifle competition and limit consumer choice, according to Khare. “But there is no finality to the draft yet and we are open to suggestions and changes till July 15,” she said.

The government had on Monday made public a set of proposed rules which seek to make substantive changes in the way online marketplaces operate.