No data sharing in Shein-Rel Retail pact: Govt

NEW DELHI: The government on Friday assured that Chinese e-commerce player Shein’s licence agreement with Reliance Retail will not result in sharing of data of local consumers as the operations are to be managed by Mukesh Ambani’s entity with servers located in India.

“The entire ownership and control will remain with Reliance Retail,” said an official. Shein was among the Chinese entities whose app was banned by the IT ministry three years ago. Curiously, their proposal for a licence agreement was cleared by the same entity, after discussions with the textiles ministry.

Shein will set up an app through which Reliance Retail is hoping to onboard 25,000 MSME players who will also be able to sell to the Chinese retailer’s global clients. It will also launch a website.