Next level of consumer growth in India in 2019 through e-commerce: Deloitte

The sector is poised to grow close to US$ 1.2 trillion by 2021, said Anil Talreja

Despite all the regulatory challenges surrounding the e-commerce sector in India, the segment is well equipped to drive the next level of Indian consumer growth this year, according to a report.

Consultancy firm Deloitte India, along with the Retailers Association of India (RAI), in a report has said that the India’s e-commerce marketplace is poised to grow to $1.2 trillion by 2021 from the current market of $200 billion.

The report, titled ‘Unravelling the Indian Consumer’, said that e-commerce is currently growing at CAGR 32 per cent and would further rise on back of factors such as increasing internet penetration. It further added that mobile wallets are also a reason for the growth of the e-commerce sector. The mobile wallet transactions in the country has increased from ₹200 billion in FY16 to ₹3,000 billion in FY18.