New visitors to OTT drop in January, first since 2020

Mumbai: Comscore’s recent report indicates a decline in over-the-top (OTT) unique visitors (UVs) to 460 million in January 2024, marking the first decline since 2020, with OTT penetration of the digital universe reaching 87.8%.

In January 2023, the number of unique OTT visitors peaked at 466 million.