New tariff regime: Trai gives TV viewers up to March 31 to choose channels

The Telecom Regulatory Authority of India (TRAI), on Tuesday extended the deadline for cable TV subscribers to shift to the new tariff order regime till March 31. In the meantime, distribution platform operators (DPOs) have been asked to either continue the new packs, or migrate the consumers to the ‘Best Fit’ pack.

“The ‘Best Fit Plan’ shall be designed based on Consumers’ usage pattern, language spoken and popularity of channels. It should preferably be a blended combination of various Genre, while making ‘Best Fit Plan’ for a subscriber, DPOs should ensure that payout per month of the ‘Best Fit Plan’ generally does not exceed the payout per month of existing tariff plan of the subscriber,” the regulator notified DTH and cable operators.