New structure: Bharti does a Jio, gives digital primacy

Bharti Airtel has followed the Jio model by unveiling a new corporate structure wherein Airtel Digital will fold into the listed entity. What this means is that Airtel Digital will now sit on top of the telecom business – the latter will become a unit of the digital business – quite similar to Jio Platforms under which Reliance Jio sits. All the telecom businesses of the company, mobile, broadband and enterprises, will now be housed in a newly created entity, Airtel Limited, which will sit below Airtel Digital.

Bharti said in a statement on Wednesday that the new structure is expected to sharpen the focus of the company in driving the rapidly digital opportunity while enabling it to unlock value.