New streaming platform targets smartphone users with bite-sized content

NEW DELHI: Quibi on Wednesday provided a glimpse into its bid to win over smartphone users, vowing to shake up the industry with original programs lasting less than 10 minutes.

Quibi founder Jeffrey Katzenberg said it was designed for young lifestyles, offering episodes to be viewed while in a queue or on a break at work.

“We aim to give you big stories in quick bites,” Katzenberg said at the Consumer Electronics Show in Las Vegas.

He billed Quibi — which launches in April — as a television transformation, taking advantage of smartphone features such as location, time of day, and pivoting from landscape to portrait screens.