New QLED TV reflects pinnacle of innovation: Samsung

Global markets are witnessing steady growth in smart LED TVs. Like the transition we have seen from 3G to 4G phones, televisions with advances such as 8K, higher refresh rates, HDR (high dynamic range), and larger screen sizes, now appear enticing to consumers who wish to upgrade their sets to high-end smart LED TVs.

This shift is being leveraged by Samsung, which is scaling the company’s LED TV portfolio, particularly the luxury segment worldwide including India. Considering the fact that India is a price-sensitive market and there is very little 8K high-resolution content to consume, how the company expects to see growth in this sector is a curious case.