New India e-commerce rules worrying, US-India Business Council says in an internal email

New Delhi: A top lobby group that is part of the US Chamber of Commerce believes India’s proposed new e-commerce rules are a cause for concern and will lead to a stringent operating environment for companies, according to an email reviewed by Reuters.

India this week spooked online retailers like Amazon and Walmart’s Flipkart by outlining plans to limit “flash sales”, reining in a private label push and mandating them to have a system to address grievances.