New ecommerce rules may also apply to Netflix and other streaming services

The government is looking to expand the scope of its upcoming ecommerce guidelines for consumer protection to include sections on services such as video streaming, online ticket booking and ride hailing, apart from regulating the sale of physical goods online.

The consumer affairs ministry would update the draft ecommerce guidelines it had released last month, a senior government official said. “What has come is only a preliminary draft, it is being revised and will be posted once again to get public comments,” the person told ET.

While the original draft guidelines did say online sales of both goods and services would fall under its ambit, the rules were largely aimed at regulating the sale and quality of service on platforms such as Flipkart, Amazon and Snapdeal, which act as intermediaries between sellers and consumers.