New e-commerce policy aims to bring parity between marketplaces

The Department of Consumer Affairs is all set to bring in a new e-commerce policy in hopes of bringing parity between Indian and overseas marketplaces.

According to an ET report, the new policy will ensure that no entity will be allowed to hold equity in sellers selling on their platform or to sell own private labels on their platform.

“Rules will be the same for Amazon and an Indian marketplace,” an official working closely with the project was quoted as saying by the publication. The official added that the new policy, which is in the final stage of development, will be out in public domain soon.