New draft policy promises to level ecommerce playing field

The new ecommerce policy will bring parity between foreign and Indian marketplaces and no such entity will be allowed to hold any equity in sellers selling on their platform or to sell own private labels on their platform, a consumer affairs department official said.

“Rules will be the same for Amazon and an Indian marketplace,'” said the official who is working closely on the draft policy, which is almost ready. The draft policy will be put out in public domain soon, the person said.