NeuroTags: Get rid of fake goods with the help of AI

Every year, businesses spend billions of dollars in the battle against counterfeit goods, but the results are not as anticipated. The counterfeit industry in India has crossed Rs 40,000 crore. If we speak of the global economy, the figures will reach up to $1.6 trillion and are projected to grow to $4.2 trillion by 2022. Brands in India would need to introduce modern technologies to combat counterfeit goods. Companies such as NeuroTags are working to tackle the counterfeit problem with the help of smart algorithms and AI.

Founded in 2017, NeuroTags provides foolproof anti-counterfeiting solutions and creates digital communication channels between brands and their consumers. Currently, it works with over 40 enterprises and mid-size clients across India and the US.