Netmeds to help drug-makers manage R&D, trial costs

Online pharmacy Netmeds.com is creating a pool of data analytics that will help leading domestic drug manufacturers target consumers and doctors more efficiently.

The Chennai-based health-tech start-up said that it will be ready with the data pool by June and plan’s to monetise it by providing it as a SaaS tool to drug manufacturers.

Advait Suhas Pandit, CTO, Netmeds, told BusinessLine that the pharmaceutical manufacturers do not have access to critical information related to stocks in many regions which directly impacts sales. For example, in some regions there are less stock resulting in lost sales; while in some there is overstock leading to returns. In both cases, overall sales is impacted, Pandit said.