Netflix’s ‘StreamFest’ results in 8 lakh app downloads in India

New Delhi: American streaming service Netflix that rolled out two days of free viewing labelled as ‘StreamFest’ last weekend saw eight lakh mobile downloads of the app in India, according to analytics firm Apptopia. Though it is unclear how many of these users will translate into paying subscribers, the figure represented a 2570% increase in downloads versus the previous week. Globally, the Reed Hastings-owned platform saw 1.3 million downloads for the free trial period.

Originally intended for two days, Netflix had to extend the offer over the week as StreamFest ran to full capacity and the service tweeted to let users know it would inform them when they could get a two-day pass on their registered email ID.

According to a recent analysis by Media Partners Asia, an independent provider of research, advisory and consulting services across media, telecom, sports and entertainment industries in the Asia Pacific region, Netflix is estimated to close the year with 4.6 million paid subscribers in India.