Netflix’s ‘Play something’ feature comes to Amazon Alexa in US, Canada

Netflix launched a new “Play Something” feature, earlier this year, which adds a button across the streaming service’s UI to automatically suggest new series and movies as per the user’s taste.

Now Amazon Fire TV users will be able to access the feature on Netflix by using voice commands. As per the official blog by Amazon, users in the US and Canada can simply say “Alexa, Play Something on Netflix” and the streaming service will start playing a new series or movie.

“Over the past 12 months, we’ve seen that Fire TV customers that used voice engaged with content almost twice as much as those who didn’t,” Charlotte Maines, Director of Fire TV stated while commenting on the feature.