Netflix won’t be part of Apple TV: Is this the start of a tech cold war?

Apple and Netflix, for better and for worse, have changed how we spend our leisure hours. In the process, the two companies have upended old media habits and created new ones.

Apple’s iPhones have already ported over big portions of people’s brains, and Netflix exploded TV time slots, creating the binge and the endless content screen. Where else can you find a soothing Japanese reality show like “Terrace House” and a Brechtian, mind-bending drama like “Russian Doll” in one place?

While setting the standard in their chosen areas, Apple and Netflix have gotten along in the past, for the most part. But that period of peace between the two tech giants is about to change.