Netflix tries to woo Indian customers with cheaper mobile-only subscription plan

NEW DELHI: Netflix’s mobile-only plan, which has been under test in India for a while, is now live. The plan is meant for Indian users only and costs ₹199 monthly. It allows users to watch content in standard definition (SD) resolution only and on one screen at a time. That said, it works across both mobile phones and tablets.

This is the first time Netflix has introduced such a plan and India is the first country to get it. At the moment, it is unclear whether the company is going to bring the plan to other countries.

While Netflix has been present in India for a while now, the company has faced tough competition from local players like Hotstar, Alt Balaji and even global competitor Amazon (through Prime Videos).