Netflix to take its India strategy global to boost growth, retain customers

Netflix is planning to redesign its pricing strategy to offer varying degrees of services and features at different price points to customers across the world, Moneycontrol (MC) has reported. The development comes after the video-streaming company tasted success in India through a similar price revision exercise.

The Indian experience

Netflix slashed the prices of its services in India by 20 to 60 per cent in December 2021 as the competition from other digital content streaming companies intensified in the country.