Netflix to roll out cheaper mobile-only plan in India

The new ₹ 250/month plan is aimed at competing with cheaper offerings from rivals such as Prime Video and Hotstar
Netflix Inc said on Wednesday it would roll out a lower-priced mobile-only plan in India, tapping into a price-sensitive market where data consumption on smartphones is surging.

The video streaming pioneer said in March that it was testing a ₹ 250 ($3.63) monthly subscription for mobile devices in India, where data plans are among the cheapest in the world.

“We believe this plan … will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low,” the company said.