Netflix to launch cheaper, ad-supported plan for price-conscious customers

Variety has reported that Netflix is hoping to attract a new group of price-conscious customers and turn around its sliding membership numbers with a new ad-supported streaming bundle scheduled to launch in early 2023.

So does that mean Netflix will become cheaper? Yes, only if you are ready to watch your favourite shows with advertisements.

While announcing Q2 earnings, the OTT giant stated that it plans to introduce the ad-supported plan “around the early part of 2023.”

Variety quoted them saying, “We’ll likely start in a handful of markets where advertising spending is significant,” Netflix said in its Q2 letter to shareholders. “Like most of our new initiatives, our intention is to roll it out, listen and learn, and iterate quickly to improve the offering.