Netflix to invest more in India, says CEO Reed Hastings

After investing ₹3,000 crore in the past two years, global entertainment major Netflix plans to invest more in India amid growing and intense competition in streaming industry.

Netflix’s CEO Reed Hastings said that investing more in Indian market is a priority for the OTT platform.

“India as a market is witnessing explosive growth in video content viewership over the past couple of years — partially propelled by people having to stay home because of the Covid-19 pandemic,” he said.

“Netflix has emerged as one of the prime contenders for the consumer’s wallet during this time. Over the past five years, the brand has established instant recall in the mind of the Indian consumer,” said Hastings in an interview with Business Today’s Global Business Editor Udayan Mukherjee.