Netflix to host StreamFest in India on 5, 6 Dec to boost subscriptions

US-based content streaming platform Netflix on Friday said it will host ‘StreamFest’ in India on December 5-6 that will allow non-subscribers to experience the service for free.

The move is aimed at bringing new users to the platform that competes against players like Amazon Prime Video, Disney Hotstar and Zee5 in the burgeoning OTT (over the top) market in India.

“At Netflix, we want to bring the most amazing stories from across the world to all fans of entertainment in India. It’s why we’re hosting StreamFest: an entire weekend (December 5 12.01am-December 6 11.59pm) — of free Netflix,” Netflix India Vice President (Content) Monika Shergill said in a blogpost.