Netflix to cancel inactive members’ subscriptions

Netflix is going to cancel the membership of customers who have not used the platform in the past year.

The company will begin sending emails and in app notifications to remind such users about continuing with the platform. Users, who do not confirm they want to continue with Netflix, the company will automatically cancel their subscription. The same will be applicable for stopped watching content on Netflix for more than two years.

The move is unlikely to hurt Netflix’s userbase as the company claims such inactive accounts represent less than one percent of the total base. The company said that it has already factored these inactive “a few hundred thousand” accounts into its financial guidance.