Netflix ties up with Microsoft for new ad-supported tier, likely to launch by year end

Netflix is tying up with Microsoft for its new ad-supported streaming tier, the company announced. Microsoft will become the streaming giant’s “global advertising technology and sales partner” once the cheaper option rolls out.

Netflix Chief Operating Officer Greg Peters wrote in a post: “It’s very early days and we have much to work through. But our long-term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life.”