Netflix tests cheaper, yearly subscription in India

Netflix Inc is testing longer subscription plans in India as it looks to attract more users in a highly competitive market where smartphone and internet usage is soaring.

New users of Netflix in India may have the option to choose from three- six- and 12-month plans at discounts of up to 50%, a person familiar with the matter told Reuters.

The Los Gatos, California-based company has previously used India as a testing ground for new features, launching a mobile-only monthly plan starting at 199 rupees ($2.79) this year.

Including the mobile plan, the company currently offers four plans in India, with its premium plan costing 799 rupees per month.