Netflix signups remain high, fueled by password-sharing crackdown

Signups for Netflix in the United States remain elevated despite a fall from June’s record high after the video-streaming pioneer’s crackdown on shared passwords came into effect in May, according to data from research firm Antenna.

“Love is sharing a password,” Netflix had posted on X – then known as Twitter – in 2017, but its global crackdown on password-sharing hinted at its strategy to open new revenue streams in a saturating, competitive market.