Netflix sign-ups jump as US password sharing crackdown kicks off

Daily US sign-ups for Netflix have jumped in the first few days after the streaming giant’s password-sharing crackdown came into effect on May 23, data from research firm Antenna showed.

The news sent shares of the company up 2.3% to $418.92 in early trading.

Looking for new ways to make money in a saturating market and a tough economy, Netflix moved to regulate the sharing of account passwords with friends and family – a drastic turnaround for a company that had once tweeted “Love is sharing a password”.