Netflix scores with StreamFest in India as global subscriber base crosses 200 million

Bengaluru: Netflix’s StreamFest initiative in India, which gave free weekend access to non-subscribers in December, brought in “millions of users” to the streaming platform, in the face of increasing competition from local rivals.

That pushed Netflix’s global subscriber base to more than 200 million, as 8.5 million users joined the platform during the October-December quarter, the company’s quarterly results declared Wednesday showed. For the full year, Netflix added a record 37 million paying subscribers as content consumption surged due to coronavirus lockdowns. The company’s total member base stood at 203.6 million for the quarter ended December 2020.