Netflix Rs 250 monthly plan shows up on India website as company tests low-cost subscriptions

Netflix Rs 250 mobile-only plan is now available for some users. The company was earlier reported to begin testing affordable plans for select markets, wherein the Rs 250 plan was in the offing. The new plan comes as a resort to attract subscribers in India who have been hesitant to pay for streaming services. There is reportedly a slew of short-term plans, as well, that Netflix is testing at the moment.

Netflix arrived in India in 2016 as a part of the company’s monumental expansion to cover almost Asian countries. The streaming giant even forayed into production in line with the Indian scenario to make relevant and relatable movies and shows. It already has big names from the entertainment industry, including Shah Rukh Khan, Emraan Hashmi, Nawazuddin Siddiqui, and Vicky Kaushal among others.

With the new Rs 250 monthly subscription plan, Netflix is targeting the horde of users who spend most of their time watching shows on mobile phones or tablets.